While looking up links on the topic of green and sustainable design, I came up across some disturbing facts. For example, the fact that Apple, as a company, rates pretty low on several environmental ratings, including the Greenlist from Greenpeace, and Scorecard from Climate Counts.
Climate Counts rates Apple at 11/100 on a scale that measures climate footprint, efforts to reduce impact on global warming, support for progressive climate legislation, and public disclosure over climate-related actions – a score that is well behind companies such as Motorola, Sony, and Nokia.
I received a bad case of cognitive dissonance when I read the Scorecards verdict on Apple: ”STUCK – A choice to avoid for the climate conscious consumer. This company is not yet taking meaningful action on climate change.“
I think of every single article I have read over the iPhone; all the the press and the buzz and the wow. And not a single word of it referred to climate or sustainability issues. Funnily enough, there HAVE been improvements in the “greeness” of the iphone, but noone is really talking about it. We are more interested in the slick new interface, the price, missing bluetooth functionality, and the way this wonderful little hunk of electronics is revolutionizing the mobile industry.
They (public relations, media, bloggers…) are not telling us about responsible design, and we are not asking about it.
Why not?
